Social media is to the Read/Write Web what sprawl is to the metropolis of modernity: a homogenous, cancerous, rhizomatic junkspace that expands exponentially outward on a sludgy wave of strip malls and sponsored links, greed and induced demand. This ruthless modernization produces miles of “junkspace” — a term coined by the architect Rem Koolhaas, who wrote that “more and more, more is more. Junkspace is overripe and undernourishing at the same time, a colossal security blanket that covers the earth in a stranglehold of seduction… Junkspace is like being condemned to a perpetual Jacuzzi with millions of your best friends … Seemingly an apotheosis, spatially grandiose, the effect of its richness is a terminal hollowness, a vicious parody of ambition that systematically erodes the credibility of building, possibly forever.” Koolhaas was referring to the airport and the strip-mall and the single-zone sprawl, but he could have been talking about Facebook.
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