Fashion retailer C&A may be a fading brand in much of Europe, but its Brazilian arm is doing what it can to stay on the pulse of social media. A new initiative called Fashion Like allows people to ‘like’ certain items of clothing on the company’s Facebook page, and these clicks are collated and displayed on the relevant clothes rack in real-time. Customers are thereby able to view the item’s online popularity in the real world to help them make their decision.
Real-time Facebook 'likes' displayed on Brazilian fashion retailer's clothes racks.
Next step: visualizing real-time likes directly on clothes.
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