Kids Bug Out Over Nanoscale Monsters:
Mixing the most addictive elements of toys and online games, Nanovor has parents shelling out for both a handheld device and creepy-crawly virtual goods. You have Jordan Weisman, formerly a creator of alternate reality games for 42 Entertainment, to thank for that. The conceit of his invention is that there are tiny creatures living inside every computing device and kids can interact with them through many different mediums. “It shatters the fourth wall and becomes immersive,” Weisman says. “This is the kid’s version of ARGs.”
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