Festival Buddy
[Y]ou sign up via SMS or online and you’re immediately sent an SMS with your “buddy word”. Then you go to one of the music festivals sponsored by Virgin Express and you look for someone with same buddy word. If you find him/her, go together to the Virgin Express stand and you’ll receive a free flight each.
I just wonder how it scales and what size of festivals they’re going after. This looks a lot like an invitation for gaming the system for free flights somehow, but i guess virgin did its homework and has some nice statistics to prove the viability. (via Russell Beattie)