Paying attention to details
Sfgate: "This is what Apple does. This is what they are known for and why their design team is so famous and why they win so many awards and why they engender such passionate devotion from their adherents and why Macs are still far, far superior to PCs and always will be."
Go read it, it’s so true. Perhaps you won’t believe that packaging is somehow important or that apple truly is so magnificent in getting the details right. Unless you’ve ever unwrapped an apple product, of course.